The Content Creation Strategy To Attract High Ticket Coaching Clients

The Coach's Content Creation Dilemma

Alright, content creation is about to get real. You're a high-ticket coach or consultant making moves in these online business streets (shoutout to my mindset, health, and career coaches). 

Chances are you've had that Starbucks moment. You know the one: latte in hand, laptop open and a couple of hours till you have to pick up the kids. 

But there's a catch—you're stuck staring at that blinking cursor, wondering, "What type of content should I create to attract aligned dream clients?"

 Here’s the deal: It’s not just about posting; it’s about your message, infusing your value, your vision, and your unique vibe into content that resonates and connects on a deeper level. 

Drawing from my coaching journey, insights as a marketing and messaging coach, and working with hundreds of clients in the coaching industry, here's a golden nugget: high ticket sales hinge on crafting content that resonates deeply, making your audience feel recognized and valued. Imagine, when your content feels like a cozy conversation, it never feels like you're selling.

 Once you nail this, the need for pushy tactics vanishes. Your audience will be lining up, eager to engage, book a call, or hit 'buy'—quicker than you say ‘venti caramel macchiato please’

Crafting Your Content Strategy

Dream clients can't work with you if they don't know you exist, right?  So In this no-fluff guide, I'll walk you through the first step of content creation for client attraction, creating the right type of content that makes you visible on social media to premium coaching clients who are ready, willing, and able to invest in your high ticket offer.

Plus, I'll give you a mini content plan on exactly what to post on socials to get discovered and grow your audience. B y the time you hit the end of this guide, you won’t just be nodding along, you’ll have a bunch of actionable ideas.

Quick Action:

And hey, if you're looking for the express lane to solving your “What To Post on Socials” problem check out my "Content Uncomplicated" course. It's like grabbing the cheat code for content that converts for coaches and consultants.

Free: 50 Fill-In-The-Blanks Magnetic Messaging Hooks To Attract Dream Clients

• Capture Attention Instantly: Stop ideal clients in their tracks with compelling hooks that speak directly to their needs and desires.
• Don't Miss Out On Your Chance To Master Client Attraction Content!

Grab Scroll-Stopping Hooks Now!

Grabbing Attention with Short-Form Visibility Content

In these high ticket coaching streets, your prime mission isn't immediate sales but stopping the scroll and grabbing the attention of “crown jewel clients” -  perfect-fit, premium clients who are a pleasure and treasure to work with. Ever find yourself tossing and turning at night, thinking, "If only my perfect-fit clients knew I existed, they’d be all over this"? Then keep reading...

Welcome to Your Game Changer: Short-Form Visibility Content. 

Picture this: your ideal client mindlessly scrolling through their feed when – bam – your post stops them dead in their tracks. They’re hooked, thinking, "Who in the world is this?" and hit that follow button faster than you can say "visibility".

That's your short-form content strutting its stuff, making an entrance so grand, it's like Beyoncé at the Met Gala – bold, unforgettable, and oh-so-you. Without it, your offerings are like hidden treasures in a sea of content.

 This type of content is your golden ticket to cutting through the online noise, snagging your dream client's attention, and leaving a lasting impression that sticks.

The Magic of Short-Form Content

The beauty of short-form content? It's a breeze to whip up and even easier for your audience to devour, giving them just the right taste of your genius and leaving them hungry for more. It’s all about crafting those quick, compelling snippets that make someone pause their endless scroll and think, “Wow, where have you been all my life?”

So, how do you ensure your content stands out and captures that attention without just adding to the noise?

Crafting Content That Connects and Converts

At the visibility stage, your content strategy is all about making short, sharp, and shareable content to dazzle and engage your audience. Here’s a streamlined approach to different types of posts that can move the needle in your coaching business, each serving a unique purpose in your visibility playbook:

Types of Content to Amplify Your Online Presence

Reels & Vertical Videos: Your digital spotlight that makes you shine. Craft these to be quick, engaging, and rich with insights, showcasing your vision and vibe in a format that stops the scroll.

• Snappy Posts & Stories: Think of these as your witty one-liners at a cocktail party. They're quick, impactful, and leave your audience wanting more, encouraging them to dive deeper into your world.
• Point of View (POV) Posts: Stand firm on an industry stance, sparking conversation and connection over shared beliefs or challenges. It's about rallying your tribe with a common cause.
• Witty or Personality-Driven Content: Let your unique humor and perspective shine through. This content is your magnet, drawing in those who vibe with your authenticity and view on life.
• Short Storytelling Posts: Share snippets of your journey or insights, offering a window into your coaching philosophy and the transformation you facilitate. It’s about making your audience feel seen and understood.
• Engagement That Leads to Action: Beyond catching their eye, aim to spark a dialogue. Encourage your audience to engage, share, and reach out, turning passive scrollers into active followers

Condensing your content strategy to these core types ensures you're not just visible but memorable, turning every post into an opportunity to connect and convert.

Mini Case Study: Coach Jasmine's 5-Step Content Plan for Instagram Visibility

Let’s dive into the visibility content strategy of Jasmine, our life coach who's been hiding behind the scenes and relying on referrals. Being invisible is so last season, she's ready to step up, and Instagram's her stage. She was faced with this problem. 

“How Do I Consistently Attract Paying Clients With My Content Without A Big Following”

As a messaging strategist, I’ll peel back the curtains on her game plan, a personalized “get found framework”, a high ticket coaching content strategy to increase visibility and attract Crown Jewel Clients.

Here’s a 5 day Instagram content plan for life coaches showing how she stops the scroll and attracts more followers with attention-grabbing posts

 IG Stories – The Real Deal:

• Content Idea: Jasmine kicks off with morning routine glimpses, adding unexpected twists—like her failed attempt at peaceful meditation disrupted by her overly affectionate cat.
• Example Post: "Tried to meditate, ended up in a cat pile. Typical Tuesday. 😂 #MorningRoutinesGoneWild"

Carousels – Snackable Wisdom:

•   Content Idea: She breaks down big ideas into easy pieces, each slide a nugget of know-how with her unique insights..
•   Example Post: "From Fear to Fire: 5 Steps to Turn Anxiety into Action" – A carousel journey, with each slide tackling a step, coupled with Jasmine's quirky anecdotes
  

Picture Post – Behind the Scenes:

•   Content Idea: Jasmine’s desk snapshot, a beautiful mess of dreams and coffee spills.
• Example Post: "Where magic happens... and a lot of coffee is consumed. What's your workspace story? #DeskGoals  #ChaosAndCalm"

Captivating Captions – Deep Thoughts, Light Touch:

• Content Idea: Uses a sunrise pic to talk about fresh starts and mindset refreshes.
• Example Post: "Sunrise teaches us that every day is a new chapter. What belief are you rewriting today? #DawnOfANewDay"

Reel – Laugh & Learn:

• Content Idea: A lighthearted reel debunking life coaching myths, set to a catchy tune, ending with a nugget of wisdom.
•   Example Post: "Life Coaching: Expectations vs. Reality" – Jasmine humorously contrasts myths with the heartfelt truth of coaching's impact. "It’s not about fixing you; it’s about unlocking your potential. #CoachingTruths"  

Jasmine's IG strategy is a kaleidoscope of insights, humor, and heart. Each post engages and peels back layers to reveal the coach, the cat, (and the person) behind the wisdom. With this mix, Jasmine isn't just stepping into visibility; she's salsaing into it, one captivating post at a time.

Overcoming Visibility Hurdles: A Mindset Shift

Okay, Coach, real talk. You're up at 3 AM thinking, "If only the right folks knew I existed..." But here's the thing: they can't find your magic if you're hiding behind the digital curtains.

Been there, done that. Every coach has had that moment where sorting socks seems more appealing than hitting 'Go Live.' And I get it, stepping into the online spotlight feels like rocking a neon catsuit at your ex's wedding—bold and unforgettable.

Now, you've got a laundry list of excuses: "I'm an introvert," "I'm too sensitive," or the classic, "I'm not feeling it." Sounds like fear's got the remote, channel surfing through your self-doubt.

Here's the straight talk: yes, being visible means being vulnerable. But hey, authenticity is what's truly captivating—and it's what sells.

Think of putting yourself out there as choosing what pages of your diary to share. And if it means unfriending a few doubters to feel safe, then hit that delete button.

When you step outside your comfort zone the world doesn't end. Instead, you find a squad cheering you on. And that post you sweated over turns into a signpost, saying, "Hey, I'm here, and I've got something worth hearing" to your dream clients.

From Hiding to Highlight: Embracing Online Visibility

Amazing things happen when you quit the hide-and-seek game with your content and decide to show up fully:

• Realizing you're not a mind reader nor a people pleaser is liberating. Other people's opinions don’t count because you’re focused on the business that pays you
• Stepping out, bold and unapologetic with imperfect action because your content isn't trying to win prom queen—it's changing lives.
• Embrace the messy middle. Perfect is boring, and your journey is about progress, not perfection. You're serving wisdom while you're still on the path, and that's real.
• Self-trust is your new best friend. Facing fears? Check. Are you accepting all parts of yourself? Double check. The need for external likes drops faster than bad habits.
• Labels are for jars, not you. Introverted, extroverted, or somewhere in between—show up in a way that feels true to you. No daily lives are required unless you're into that.
• Action is your middle name. Small steps, big leaps, and everything in between. If Plan A fizzles, you're already on to Plan B, C, and D.
• Giving up is not in your vocabulary. You're on this journey for a reason, and the right strategy for you is out there. Keep exploring, keep evolving.      
  
  

Conclusion: Your Path to Content That Sells

In short, when you stop playing small, you start living large—online and off. Your content becomes as fearless as you are, and your social profile turns into your profitable runway.

 So, consider this your nudge: Let's step over the "what ifs" and dive into the "heck yes." It's about sharing a thought, a tip, or your secret coach-boosting coffee recipe. Discover your vibe, your voice, and realize the only thumbs-up you need is your own.

Dear Best Kept Secret, as your content cheerleader, I can no longer allow you to hide behind the scenes or balance on the bare minimum. Your breakthrough is waiting for you with open arms just beyond your comfort zone so swap the fear of being seen for the thrill of being sought with short-form content. 

Onwards, brilliant Coach! The world is waiting for your visibility to grow and your coaching business to glow up.